It was a bummer because I actually thought they were gonna win, because every time that they appeared on the show the energy level was incredible - you could feel them getting more popular. It’s interesting that they didn’t actually win. When the five of them walked out onstage I had to make the decision: “Do I bring four back? Do I bring five back?” And it literally took me 15 minutes to get it sorted. And I’ve done this many times and had a lot of success putting groups together. So what did you see in these five people?Ī combination of everything: some particular people who I didn’t want to lose - Harry being one of them the fact that the groups that year were actually pretty bad there was actually a gap in the market for a group like them at that particular moment and then doing what I always do since I’ve run a record label - you have to rely on your gut instinct sometimes to make this decision. Yes, I’m sure we got it on tape somewhere where I actually say, “You should say it.” I may have asked her to say it, but it was definitely my idea. Well, we’ll find the tapes it was definitely me. It was her who suggested it on the show … With him, I think we put it down to his age, etc., and that’s why he didn’t go though, but, at the same time, as we said no to them, there was a part of me going, “We can’t lose them, we gotta do something with them.” He did a great first audition, and then we have a second stage of the competition where we have to narrow the numbers down to 32 from, say, 200, and for whatever reason, all five of them screwed up a section of that particular part of the competition. But someone as charismatic and talented as Harry alone, how did he not get through as a solo act? Just to go back to the very beginning: These are all talented guys. The interview is published here for the first time (we’ve also posted our 2012 conversation with Styles and Horan). label, Syco Records - looked back on the group’s genesis. For a potential 2012 Rolling Stone cover story on One Direction that never ran, Simon Cowell - a judge on The X Factor, as well as the show’s creator, and the head of 1D’s U.K. But the U.K.’s The X Factor couldn’t let them go, and they instantly re-entered the competition as a group, which turned out to be a pretty smart idea, even if One Direction didn’t actually win (a singer-songwriter named Matt Cardle somehow beat them). For a few moments back in 2010, Harry Styles, Liam Payne, Niall Horan, Zayn Malik, and Louis Tomlinson were failed talent-show contestants.
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