Tokyo organizers say they are taking the warnings seriously, and have decided to move up the start time of the marathon races to 7 a.m. “I’m afraid that Tokyo’s conditions will be the worst in Olympic history” for the marathon, said Makoto Yokohari, a professor of environmental studies at the University of Tokyo who was involved in the study and is an advisor to Olympics planners.
HEMISPHERIC DEFENSE ZONE DATE TV
When Doha in Qatar proposed hosting the 2020 games in October because it was too hot in July and August, the Olympic Broadcasting Services, which provides TV coverage for many events, and International Television and Marketing Services were critical of the idea in feedback published in an April 2012 Olympic working group report.Ī team of international researchers that gathered heat, humidity and other data along the proposed Tokyo marathon course in late July and August in 20 found conditions could put athletes and spectators at increased risk of heat stroke, and have urged organizers to create more areas of shade. “It’s designed to fit in this window, a lull in the sports schedule where not much is going on,” said Victor Matheson, a professor of economics at College of the Holy Cross in Massachusetts.Ĭandidate cities can propose alternative dates, although they are not always granted. In September or October, the Olympics would have to compete for viewers’ attention against other events, such as the start of the NFL American football season, Major League Baseball playoffs in the United States and the early months of the soccer season in Europe. PRIME TIMEīut the dates are also chosen because of the lull in the sports calendar, public Olympic records show and TV sports marketing experts say. To set the dates, the IOC gets input from international sporting federations so as not to interrupt their schedules. The IOC stipulated that bidders for the 2020 Olympics should hold the event between July 15 and Aug 31. “The Summer Olympics are simply of less value if held in October because of pre-existing program commitments for sports,” he told Reuters. Neal Pilson, the former president of CBS Sports, which broadcast the 1992, 19 Winter Olympics in the United States, said “the IOC is well aware of American network preferences for the timing of the Summer and Winter games,” referring to the International Olympic Committee (IOC). They pay billions of dollars for broadcasting rights during these months when the global sports calendar is otherwise light, increasing the chances of capturing a bigger audience. The 1968 Mexico City games were also held in October.īut most Summer Olympics for the past three decades have been held in July or August, recognized as an ideal time window for TV networks to cover the event. When Tokyo first hosted the Summer Olympics in 1964, they were held during the cooler, drier month of October.
FILE PHOTO: A woman holding a parasol stands in front of the construction site of the New National Stadium, the main stadium of the Tokyo 2020 Olympics and Paralympic in Tokyo, Japan July 24, 2018.
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